The clean beauty trend was big business in 2020. According to statistics, sales of natural and organic cosmetics in the UK amounted to around £221 million* last year. With over 3.8 million hashtags currently on Instagram**, the term will undoubtedly be a focus for lots of companies throughout 2021.
Clean beauty products are generally made using a mixture of responsibly sourced, non-toxic ingredients. While the word “clean” is open to interpretation, it seems people are beginning to question the origins and benefits of what goes into their everyday products. Figures show clued up consumers are ditching conventional cosmetics in favour of vegan, chemical free and more environmentally friendly alternatives.
Boss Hair Studio is aiming to become a carbon neutral business by working with suppliers who share our focus on providing a great service that doesn’t compromise the planet. Looking good shouldn’t cost the earth so we are proud to add our recent partnership with WeDo Professional to the ever-growing list of green initiatives in the salon. WeDo Professional offers a range of high-performance products which are 100% recyclable without any sulfates, silicones or artificial colourants.
Cruelty free formulas which include bamboo leaf water, rooibos, murumuru, cupuacu, macadamia, argan oil and red clay deliver visible results without causing damage. These dermatologically tested botanical blends cleanse and nourish while providing a gentle fragrance. When it comes to healthy-looking hair, it just goes to show that nature has the answer.
Ask about WeDo Professional when you next visit the salon or browse our online shop now. New customers receive 10% off their first order when using the code “NEW10” at the checkout.
*Source: Statista, 9th March 2021
**Source: Instagram, 18th April 2021
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