When choosing professional haircare, one of the most common questions is:

"Should I choose Davines MOMO or Davines NOUNOU?"

At first glance, both ranges are designed to improve the condition of your hair—but they're made for very different concerns.

Choosing the right range can make a huge difference to how your hair looks, feels, and responds to your daily routine.

In this guide, we'll explain the key differences between Davines MOMO and NOUNOU, helping you decide which range is best for your hair.

The Quick Answer

Choose Davines MOMO if your hair is:

• Dry or dehydrated

• Lacking softness

• Frizzy due to dryness

• Fine to medium in texture

• In need of lightweight hydration

Choose Davines NOUNOU if your hair is:

• Bleached

• Coloured

• Chemically treated

• Damaged from heat styling

• Brittle or prone to breakage

The key difference is simple:

MOMO hydrates.
NOUNOU nourishes and repairs the appearance of damaged hair.

What Is Davines MOMO?

Davines MOMO is the Essential Haircare range created specifically for dry and dehydrated hair.

The reformulated range features Certified Regenerative Organic™ Apricot Extract, along with carefully selected ingredients that help maintain moisture, leaving hair soft, smooth and easy to manage.

MOMO Benefits

✔ Lightweight hydration

✔ Improves softness

✔ Helps reduce dryness

✔ Leaves hair feeling smooth

✔ Doesn't weigh hair down

Best For

• Naturally dry hair

• Hair lacking moisture

• Fine to medium hair

• Everyday hydration

What Is Davines NOUNOU?

Davines NOUNOU has been developed for dry, damaged and chemically treated hair.

If your hair has been coloured, highlighted, bleached or regularly heat styled, NOUNOU provides richer nourishment to help improve softness and manageability.

The reformulated range contains Certified Regenerative Organic™ Lupin Extract, chosen to care for stressed hair while reflecting Davines' commitment to sustainable ingredients.

NOUNOU Benefits

✔ Rich nourishment

✔ Improves softness

✔ Helps reduce the feeling of dryness

✔ Makes damaged hair easier to manage

✔ Ideal after colouring or bleaching

Best For

• Bleached hair

• Coloured hair

• Heat-damaged hair

• Brittle hair

Side-by-Side Comparison

Which Shampoo Should You Choose?

Choose MOMO Shampoo If...

Your hair feels:

• Dry

• Dehydrated

• Dull

• Slightly frizzy

• Soft but lacking moisture

MOMO gently cleanses while helping maintain your hair's natural moisture balance.

Choose NOUNOU Shampoo If...

Your hair feels:

• Weak

• Brittle

• Over-processed

• Dry after bleaching

• Damaged from heat styling

NOUNOU gently cleanses while providing extra nourishment for stressed hair.

Which Conditioner Is Right for You?

MOMO Conditioner

Perfect if your hair simply needs hydration and softness without feeling heavy.

Ideal for:

• Fine hair

• Normal hair

• Dry hair

NOUNOU Conditioner

A richer conditioner that provides intensive nourishment for damaged hair.

Ideal for:

• Bleached hair

• Coloured hair

• Coarse hair

• Chemically treated hair

Can You Mix the Two Ranges?

Yes!

One of the great things about Davines is that you can create a routine that suits your hair's individual needs.

For example:

• MOMO Shampoo + NOUNOU Conditioner if your scalp feels balanced but your ends are damaged.

• MOMO Shampoo + OI All In One Milk for lightweight hydration and heat protection.

• NOUNOU Shampoo + OI Hair Butter as a weekly treatment for very dry, damaged hair.

There's no rule that says you have to stick to one range.

Frequently Asked Questions

Is MOMO better than NOUNOU?

Neither range is better—they simply target different concerns.

If your hair is dry, choose MOMO.

If it's damaged by colouring or heat styling, choose NOUNOU.

Can I use MOMO on coloured hair?

Yes. MOMO is suitable for coloured hair if your main concern is dryness. If your hair is damaged from colouring or bleaching, NOUNOU may be a better choice.

Is NOUNOU too heavy for fine hair?

If your fine hair is significantly damaged, NOUNOU can be a great option. If your hair is fine and simply needs hydration, MOMO is usually the lighter choice.

Our Recommendation

Choosing between MOMO and NOUNOU doesn't have to be difficult.

If your hair feels dry, choose Davines MOMO.

If your hair feels damaged, choose Davines NOUNOU.

Both ranges deliver professional-quality care, naturally derived ingredients, and the salon results that Davines is known for.

At We Do Hair and Beauty, we stock the complete Davines MOMO and NOUNOU collections, including shampoos and conditioners in both 250ml and 1-litre sizes.

Whether you're starting a new haircare routine or replacing an old favourite, we're here to help you find the perfect products for your hair.