If you've always loved the Davines LOVE CURL range, you're going to love what comes next.
Davines has reimagined one of its most iconic collections with updated formulas, innovative ingredients, and an even greater commitment to sustainability. Designed specifically for wavy and curly hair, the new LOVE CURL range delivers long-lasting hydration, improved curl definition, and exceptional frizz control while remaining true to Davines' environmentally conscious philosophy.
Whether your curls need more moisture, bounce, or definition, the new collection has been created to help your natural texture look and feel its very best.
The Hero Ingredient: Certified Regenerative Organic™ Baobab Pulp Extract
At the heart of the new LOVE CURL range is Certified Regenerative Organic™ Baobab Pulp Extract.
Often referred to as the "Tree of Life," the baobab tree is known for producing nutrient-rich fruit packed with naturally occurring carbohydrates. These carbohydrates help lock moisture into the hair fibre, making them ideal for curly and wavy hair, which naturally loses moisture more quickly than straight hair.
The result is hair that feels:
- Better hydrated
- Softer to the touch
- More elastic
- Easier to style
- Naturally defined with less frizz
By helping maintain moisture inside the hair, Baobab Pulp Extract supports curls that look healthier without feeling heavy or coated.
More Than Just Hydration
Curly hair doesn't just need moisture—it needs balance.
The reformulated LOVE CURL collection combines Aloe Vera Juice, Inulin, and conditioning ingredients that work together to gently care for curls while improving softness, shine, and manageability.
This lightweight approach means curls remain bouncy and full of movement rather than weighed down by rich products.
Clinically Proven Results
The new LOVE CURL range doesn't just promise results—it delivers them.
When used as a complete routine, the collection provides:
💧 Up to 11 times more hydrated hair*
✨ Up to 72 hours of long-lasting anti-frizz protection*
🌀 Improved curl elasticity for healthier-looking, more defined curls
The result is hair that's easier to manage, quicker to style, and naturally full of bounce.
A More Sustainable Future for Haircare
Sustainability has always been at the heart of Davines, and the new LOVE CURL range takes this commitment even further.
The collection features Certified Regenerative Organic™ ingredients that support farming methods designed to improve soil health, encourage biodiversity, and protect natural ecosystems.
Alongside responsibly sourced ingredients, the Essential Haircare collection continues to use formulas with high percentages of naturally derived and biodegradable ingredients, helping reduce environmental impact without compromising professional performance.
For customers who want salon-quality haircare while making more conscious choices, the new LOVE CURL range offers the best of both worlds.
The Perfect Routine for Curly Hair
For the best results, build a complete curl-care routine:
Step 1: LOVE CURL Shampoo – gently cleanses while hydrating and preparing curls for styling.
Step 2: LOVE CURL Conditioner – quickly detangles, softens, and helps reduce frizz while improving elasticity.
Step 3: Complete your routine with your favourite Davines LOVE CURL styling products to enhance definition and keep curls looking their best throughout the day.
Using the complete routine allows each product to work together, helping maximise hydration, minimise frizz, and enhance your hair's natural curl pattern.
Why We Love the New LOVE CURL Range
At We Do Hair and Beauty, we're excited about more than just the new packaging.
The reformulated LOVE CURL collection combines professional performance, cutting-edge ingredient technology, and genuine sustainability to create products that care for both your curls and the planet.
If you're looking for softer, healthier, more defined curls with less frizz and long-lasting hydration, the new Davines LOVE CURL range is well worth discovering.
Explore the full Davines LOVE CURL collection at We Do Hair and Beauty and experience the next generation of professional curl care.
*Instrumental tests carried out using the complete Davines LOVE CURL routine compared with untreated hair.
