Over the last 10 years there seems to have been more focus on where our food comes from. A field to fork movement is gaining momentum and leading many of us to question how the products in the supermarkets end up on our plates. A rise in sales of organic, local produce shows consumers care about quality as well as the environment. It goes without saying, what we put inside our bodies effects our health and the planet.
Should we also be thinking about what we put on our bodies? Is it important to know what goes in to the formula of your favourite shampoo? Could we be kinder to our skin and the earth?
Introducing Clean Beauty by Paul Mitchell - a range of salon performance products created using a high level of natural origin ingredients and eco friendly manufacturing processes. Free from animal derivatives, mineral oils, parabens, sulphates, DEA and gluten. Just organic botanicals grown on a bio-diverse farm, harvested using green energy and packed in to 100% recyclable bottles.
Whether you need a blend for everyday use, hydration, smoothing or repair – this color safe collection has you covered. Aloe vera, almond oil, argan oil, amaranth extract, hyaluronic acid, oat peptide, olive and pea protein deliver beautiful results naturally.
Paul Mitchell has always been a pioneer. They paved the way in 1980 when they became the first professional haircare brand to take a stance against animal testing. For over 40 years, ethical sourcing and sustainability has been at the heart of what they do. Not one to stand still, this latest launch takes their philosophy to the next level.