ghd has been the go-to professional styling brand for over two decades — and for good reason. Every styler is engineered to deliver salon-quality results at home, with consistent heat and precision-crafted plates that work with your hair rather than against it. But with four iconic stylers in the range — the Original, the Gold, the Chronos and the Platinum+ — choosing the right one can feel overwhelming.
We've broken it down for you.
ghd Original — The Icon
The styler that started it all. The ghd Original delivers a consistent 185°C — the scientifically proven optimal temperature for styling without causing unnecessary heat damage. With its rounded barrel, it's as good for curls and waves as it is for sleek, straight styles.
Best for: Everyday styling, beginners, and anyone who wants a reliable, versatile styler at an accessible price point.
Key features: Consistent 185°C, universal voltage, fast heat-up, rounded barrel for curls and flicks.
ghd Gold — The Professional's Choice
The ghd Gold is the styler preferred by professional hairdressers worldwide. Featuring wishbone hinge technology for better balance and control, and smoother, wider plates than the Original, it glides through hair effortlessly for a sleeker, glossier finish in fewer passes. It also maintains a consistent 185°C throughout styling.
Best for: Anyone who wants a more professional-grade finish and smoother plates than the Original, without stepping up to smart technology.
Key features: Wishbone hinge, wider smoother plates, consistent 185°C, universal voltage, salon-preferred.
ghd Chronos — The Game Changer
The Chronos is ghd's fastest styler yet. It heats up in just 10 seconds and features motion-responsive technology that adapts to the speed of your styling — delivering more heat when you move quickly, less when you slow down. The result? A flawless finish in fewer passes, with less stress on your hair.
Best for: Time-poor styling enthusiasts who want the fastest, most efficient finish possible.
Key features: 10-second heat-up, motion-responsive HD technology, ultra-smooth plates, 230°C capability.
ghd Platinum+ — The Intelligent Styler
The Platinum+ uses predictive technology to monitor and maintain the perfect temperature 250 times per second. That means your hair is never exposed to excessive heat — just consistent, precise styling that protects while it performs. In independent tests, it caused 70% less breakage than uncontrolled heat tools.
Best for: Anyone with fine, damaged, colour-treated or fragile hair who wants maximum results with minimum damage.
Key features: Predictive ultra-zone technology, 185°C, 70% less breakage, tri-zone sensor plates.
Which ghd Straightener Is Right for You?
- You want a reliable everyday styler at a great price → ghd Original
- You want a salon-grade finish with smoother, wider plates → ghd Gold
- You're always rushing and want the fastest finish → ghd Chronos
- Your hair is fine, damaged or colour-treated → ghd Platinum+
- You want the best of everything → ghd Chronos or Platinum+ — both are exceptional
Looking for the ghd Max or Unplugged? Read our complete ghd styler guide →
Shop ghd at We Do Hair & Beauty
We stock the full ghd range with fast UK delivery and the best online prices. Whether you're investing in your first ghd or upgrading to the latest technology, you're in the right place.
