When hair feels dry, brittle or dull, it’s often a sign that essential lipids and keratin have been depleted. The System Professional LuxeOil range — available now at We Do Hair & Beauty — is designed to restore those natural building blocks, leaving hair silky, strong and beautifully weightless.
This professional collection combines a unique blend of luxurious oils and reconstructive keratin technology to deliver both instant softness and long-term repair. It doesn’t just coat the hair for a temporary shine — it transforms it from within.
The Science Behind LuxeOil
Your hair is made up of keratin, a natural protein that gives strength, elasticity and shine. Over time, colouring, heat styling and environmental exposure weaken the keratin structure and strip away the lipid barrier that keeps moisture locked in.
When those lipids are lost, the hair becomes rough, porous and fragile — unable to reflect light or retain moisture.
The System Professional LuxeOil range works by rebuilding this natural balance. Using advanced EnergyCode™ Technology, the products penetrate deep into the hair fibre to replenish keratin and restore essential lipids — creating a foundation of strength and smoothness that lasts.
The Power of Oils and Lipids
What sets LuxeOil apart is its precise blend of three lightweight yet deeply nourishing oils, chosen for their ability to mimic the hair’s natural lipids and protect keratin integrity:
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Argan Oil – Often called “liquid gold,” this antioxidant-rich oil restores smoothness, improves elasticity and enhances shine.
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Almond Oil – Packed with omega fatty acids, it softens the hair, seals the cuticle and prevents moisture loss.
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Jojoba Oil – A natural lipid that closely resembles the scalp’s own sebum, it strengthens and balances hydration from root to tip.
Together, these oils form a micro-fine protective layer around each strand, sealing in moisture and shielding against environmental stress. Unlike heavy silicone-based oils found in many high-street products, LuxeOil absorbs quickly — leaving hair glossy, never greasy.
Rebuild and Protect with Keratin
In addition to its nourishing oils, LuxeOil contains a Keratin Protection Complex that targets the hair’s internal structure. It rebuilds weak areas, smooths the cuticle and prevents further breakage — ensuring every strand feels stronger, softer and more manageable.
The result is beautifully reconstructed hair that’s up to ten times smoother and more resistant to daily styling damage.
The LuxeOil Routine
1. LuxeOil Keratin Protect Shampoo – A gentle cleanser that replenishes moisture and supports keratin structure. Leaves hair soft, shiny and clean without stripping.
2. LuxeOil Keratin Conditioning Cream – Lightweight but deeply hydrating, it smooths, detangles and adds instant silkiness.
3. LuxeOil Keratin Restore Mask – A rich treatment that penetrates deep into the fibre to strengthen and rebuild damaged hair.
4. LuxeOil Reconstructive Elixir – The hero product. This versatile oil seals in shine, protects from heat and leaves the hair feeling luxuriously soft. Can be used before or after styling.
Why Choose We Do Hair & Beauty
At We Do Hair & Beauty, we believe your homecare should be as advanced as your salon treatments. That’s why we only stock genuine, salon-approved products that work on a cellular level to improve hair health — not just its appearance.
Our stylists trust LuxeOil because it truly delivers: long-term strength, protection and a luminous finish that high-street products simply can’t achieve.
When you shop with us, you’ll receive:
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100% authentic Wella System Professional products
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Expert guidance from trained stylists
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Luxurious, professional results from the comfort of your home
Invest in Real Hair Repair
Healthy, glossy hair isn’t created by coating it with silicones — it’s restored by replenishing the oils, lipids and keratinthat make up its foundation. The System Professional LuxeOil range rebuilds and protects from the inside out, delivering a smooth, luminous finish that lasts.
Shop the LuxeOil and discover the difference true nourishment makes.
