If your hair feels brittle, rough, difficult to manage, or has been damaged by colouring, bleaching, or frequent heat styling, it's time to give it the nourishment it deserves.

The Davines NOUNOU range has been specially formulated for dry, damaged, and chemically treated hair, helping to restore softness, improve manageability, and leave hair looking healthier after every wash.

With its newly reformulated ingredients and Davines' commitment to sustainable innovation, NOUNOU remains one of the brand's most loved ranges for repairing and caring for stressed hair.

In this complete guide, we'll explain everything you need to know about Davines NOUNOU, including who it's for, its key ingredients, how to use it, and why it's an essential part of a professional haircare routine.

What Is the Davines NOUNOU Range?

Davines NOUNOU is a nourishing haircare range created specifically for hair that has become damaged through colouring, bleaching, chemical treatments, or frequent heat styling.

Unlike products designed simply to add moisture, NOUNOU focuses on restoring the appearance of strength, softness, and manageability while helping hair feel healthier and easier to care for.

The range includes:

• Davines NOUNOU Shampoo

• Davines NOUNOU Conditioner

Together, they gently cleanse while delivering intensive nourishment to damaged hair.

Who Is Davines NOUNOU Suitable For?

NOUNOU is ideal if your hair is:

• Coloured or highlighted

• Bleached

• Chemically treated

• Damaged by regular heat styling

• Feeling brittle or rough

• Difficult to detangle

• Looking dull and lacking softness

If your hair simply feels dry but isn't damaged, Davines MOMO may be the better choice. MOMO focuses on lightweight hydration, while NOUNOU is designed to care for hair that's been weakened by chemical or heat damage.

What's New About the Reformulated Davines NOUNOU?

As part of the Essential Haircare relaunch, Davines has updated the NOUNOU range with carefully selected naturally derived ingredients and a stronger focus on sustainability.

The reformulated products feature:

• Certified Regenerative Organic™ Lupin Extract to help nourish and care for damaged hair.

• Conditioning ingredients that improve softness and manageability.

• A creamy, rich texture that leaves hair feeling smooth without unnecessary heaviness.

The updated formulas continue Davines' commitment to combining professional performance with environmentally responsible ingredients.

The Hero Ingredient: Certified Regenerative Organic™ Lupin Extract

The standout ingredient in the new NOUNOU range is Certified Regenerative Organic™ Lupin Extract.

Lupins are naturally rich in beneficial nutrients and have been carefully selected by Davines to help support hair that has become dry or damaged.

By sourcing ingredients through Certified Regenerative Organic™ farming, Davines also supports healthier soils, increased biodiversity, and more sustainable agricultural practices.

It's part of the brand's wider mission to create exceptional haircare while reducing its environmental impact.

What Are the Benefits of Davines NOUNOU?

With regular use, NOUNOU helps to:

• Nourish dry, damaged hair.

• Improve softness and smoothness.

• Make hair easier to detangle.

• Reduce the appearance of dryness and roughness.

• Improve manageability.

• Restore shine.

• Leave hair feeling healthier after colouring or bleaching.

The result is hair that feels stronger, softer, and much easier to style.

Davines NOUNOU Shampoo

The NOUNOU Shampoo gently cleanses without stripping away the nourishment damaged hair needs.

Its rich formula removes impurities while helping maintain the condition of chemically treated hair, leaving it feeling clean, soft, and manageable.

Ideal for:

• Coloured hair

• Bleached hair

• Damaged hair

• Dry, stressed hair

Davines NOUNOU Conditioner

The NOUNOU Conditioner provides intensive nourishment to help improve the feel and appearance of damaged hair.

It smooths the hair cuticle, making detangling easier while helping restore softness, shine, and manageability.

It's particularly effective for hair that's regularly coloured, highlighted, or exposed to heat styling.

Ideal for:

• Dry and damaged hair

• Chemically treated hair

• Regular heat styling

• Hair needing extra nourishment

How to Use the Davines NOUNOU Range

For the best results:

Step 1: Wash your hair with Davines NOUNOU Shampoo.

Massage gently into wet hair before rinsing thoroughly.

Step 2: Apply Davines NOUNOU Conditioner.

Focus on the mid-lengths and ends, leave for a few minutes, then rinse well.

For additional protection, follow with an appropriate leave-in treatment or heat protectant before blow-drying or styling.

Davines NOUNOU vs MOMO: What's the Difference?

Although both ranges improve softness and condition, they're designed for different hair concerns.

Choose NOUNOU if:

• Your hair is coloured or bleached.

• You regularly use heated styling tools.

• Your hair feels brittle or weakened.

• You need intensive nourishment.

Choose MOMO if:

• Your hair feels dry but isn't damaged.

• You want lightweight hydration.

• Your hair lacks moisture rather than strength.

• You wash your hair frequently.

Understanding whether your hair is dry or damaged is the key to choosing the right routine.

Frequently Asked Questions

Can I use NOUNOU every time I wash my hair?

Yes. If your hair is damaged or chemically treated, NOUNOU can be used as part of your regular routine to help maintain softness and manageability.

Is NOUNOU suitable for coloured hair?

Absolutely. It's been created with colour-treated and chemically processed hair in mind, making it an excellent choice after colouring or highlighting.

Will NOUNOU weigh my hair down?

Although it's a rich, nourishing range, it's designed to leave hair soft and manageable rather than heavy. If you have very fine hair with minimal damage, a lighter range such as MOMO or DEDE may be more suitable.

Does the new NOUNOU contain regenerative ingredients?

Yes. The reformulated range includes Certified Regenerative Organic™ Lupin Extract as part of Davines' commitment to sustainability and professional performance.

Why Choose Davines NOUNOU?

Damaged hair needs more than moisture—it needs consistent care with products designed to nourish and improve its condition.

The reformulated Davines NOUNOU range combines professional-quality ingredients with sustainable innovation to help restore softness, shine, and manageability to hair that's been affected by colouring, bleaching, or heat styling.

If your hair feels stressed, fragile, or lacking vitality, NOUNOU offers a simple yet effective routine to help bring it back to life.

Explore the complete Davines NOUNOU collection at We Do Hair and Beauty and discover why it's one of the most trusted ranges in the Davines Essential Haircare family.