If you've noticed that your favourite Davines Essential Haircare products look a little different, you're not imagining it.
From refreshed packaging and new fragrances to updated ingredients and improved performance, the Essential Haircare collection has undergone its biggest transformation since it first launched. But this isn't simply a rebrand—it's a complete evolution in how professional haircare is created.
At We Do Hair and Beauty, we've been incredibly excited about this launch because the new collection combines salon-quality results with one of the most forward-thinking sustainability initiatives in the beauty industry.
More Than a Formula Update
For years, Davines Essential Haircare was recognised for using high-quality natural ingredients sourced through the Slow Food Presidia project, supporting local farming communities and protecting traditional agriculture.
The new Essential Haircare collection builds on that legacy by introducing Certified Regenerative Organic™ hero ingredients across each product family.
Rather than simply reducing environmental impact, regenerative organic farming is designed to actively improve the land it uses, creating healthier ecosystems for future generations.
It's a philosophy that perfectly reflects Davines' belief that beauty and sustainability should work hand in hand.
What Is Certified Regenerative Organic™?
Regenerative Organic Certified™ (ROC™) is one of the world's highest standards for regenerative agriculture.
Unlike conventional farming, regenerative organic farming focuses on restoring the environment rather than simply maintaining it.
These farming practices are designed to:
🌱 Improve soil health and fertility
🦋 Encourage biodiversity by supporting wildlife and pollinators
💧 Help protect natural water resources
🌍 Capture carbon within healthy soils
👩🌾 Support responsible farming communities and fair working practices
By choosing ingredients from Certified Regenerative Organic™ farms, Davines is investing in farming methods that leave the land healthier for future generations.
Every Range Has Its Own Hero Ingredient
Each Essential Haircare family now features a carefully selected regenerative ingredient chosen for its performance and sustainability.
For example:
LOVE CURL features Certified Regenerative Organic™ Baobab Pulp Extract, naturally rich in carbohydrates that help lock moisture into curly and wavy hair for improved hydration, elasticity, and frizz control.
LOVE SMOOTH has also been reformulated with a new regenerative active ingredient, helping smooth unruly hair while leaving it softer, shinier, and easier to manage.
MOMO, NOUNOU, DEDE, MINU, MELU, VOLU, and the rest of the Essential Haircare collection have each been updated with carefully selected ingredients chosen to deliver targeted professional results while supporting Davines' regenerative philosophy.
Every ingredient has been selected not only for what it does for your hair but also for how it contributes to a healthier planet.
Better Performance for Your Hair
The reformulated collection isn't just more sustainable—it's been designed to perform even better.
Across the Essential Haircare range, Davines has introduced advanced formulas with high percentages of naturally derived and biodegradable ingredients, alongside innovative conditioning technologies that improve softness, hydration, shine, and manageability.
For example, the new LOVE CURL range delivers:
💧 Up to 11 times more hydrated hair*
✨ Improved curl elasticity*
🌿 Up to 72 hours of long-lasting anti-frizz protection*
The result is healthier-looking hair with professional salon performance you can see and feel.
Sustainability Beyond the Formula
Davines believes sustainability doesn't stop with the ingredients inside the bottle.
The redesigned Essential Haircare packaging has also been developed with the environment in mind.
Highlights include:
♻️ Bottles made using ISCC-certified Bio-Circular Mass Balance plastic, helping reduce reliance on virgin fossil-based plastics.
🌍 Reduced plastic usage across the professional 1-litre bottles compared with the previous packaging.
💚 Larger refill options that significantly reduce plastic consumption compared with purchasing multiple new bottles.
Every design decision has been made to reduce environmental impact while maintaining the premium quality Davines is known for.
A More Beautiful Haircare Experience
Alongside the new ingredients and formulas, Davines has also refreshed the fragrances across the Essential Haircare collection.
Each range now has its own unique signature scent, carefully developed to complement its hero ingredients and create a luxurious sensory experience.
Whether you're washing your curls with the fresh notes of fig, lime, grapefruit, delicate florals, musk, and ambergrisfound in the new LOVE CURL range, or discovering the updated fragrances across the collection, every wash feels like a moment of salon-quality self-care.
Why We Love the New Essential Haircare Collection
At We Do Hair and Beauty, we believe the new Essential Haircare collection represents everything modern professional haircare should be.
It delivers exceptional salon-quality performance while supporting a more responsible way of creating beauty products.
You're not simply choosing products that care for your hair.
You're supporting farming methods that help regenerate soil, encourage biodiversity, protect natural ecosystems, and create a more sustainable future for generations to come.
That's what makes the new Davines Essential Haircare collection so special.
If you're ready to experience the next generation of professional haircare, explore the newly reformulated Davines Essential Haircare range at We Do Hair and Beauty and discover the difference regenerative beauty can make.
*Performance claims vary by product and are based on instrumental testing carried out by Davines on complete product routines. Please refer to individual product pages for specific results.
