If your hair is feeling dry, brittle, over-processed, or simply not as healthy as it once was, Davines has some exciting news.
The iconic NOUNOU range has been reinvented as part of the new Davines Essential Haircare collection, bringing together improved formulas, regenerative ingredients, and even better performance for damaged hair.
At The Boss Studio, NOUNOU has always been one of our favourite recommendations for clients with highlighted, bleached, coloured, or chemically treated hair. The new version takes everything clients loved about the original and makes it even better.
What Is NOUNOU Designed For?
NOUNOU is specifically created for hair that has been damaged through:
- Bleaching
- Highlights
- Colouring
- Perming
- Chemical treatments
- Frequent heat styling
When hair becomes damaged, it can lose strength, elasticity, softness, and shine. Hair may become harder to manage, more prone to breakage, and feel rough or dry.
The new NOUNOU range is designed to help strengthen, nourish, and restore the hair fibre without leaving hair feeling heavy.
The Power of Regenerative Organic Certified™ Lupin Extract
One of the biggest changes to the new Essential Haircare collection is the introduction of Regenerative Organic Certified™ active ingredients.
For NOUNOU, that ingredient is Lupin Extract sourced from regenerative agriculture in Italy. Rich in proteins and nourishing compounds, it helps support stronger, healthier-looking hair while improving softness and shine.
This innovative ingredient reflects Davines' commitment to combining high-performance haircare with sustainable farming practices that benefit both people and the planet.
Meet the New NOUNOU Oil
Alongside the relaunch of the NOUNOU family, Davines has introduced the brand-new NOUNOU Oil – a lightweight treatment designed specifically for damaged, bleached, highlighted, and chemically treated hair.
Formulated with Regenerative Organic Certified™ Lupin Extract, the oil helps nourish and protect the hair while improving softness, shine, and manageability. Unlike heavier oils, it absorbs easily into the hair without leaving a greasy residue, making it suitable for a wide range of hair types.
The NOUNOU Oil also provides heat protection up to 230°C, helping to defend hair from damage caused by styling tools while leaving it feeling silky and smooth.
We particularly love using it on clients with highlighted or colour-treated hair, as it helps tame frizz, improve shine, and give hair a healthier appearance without weighing it down.
Used as part of a complete NOUNOU routine, the new oil is the perfect finishing touch for anyone looking to repair and protect damaged hair while achieving a glossy, salon-finished look at home.
Why We Love the New NOUNOU Range
The updated NOUNOU collection is about more than repairing damage. It is designed to help clients maintain healthier hair between salon visits while supporting long-term hair condition.
Benefits include:
- Deep nourishment for dry and damaged hair
- Improved softness and shine
- Better manageability
- Protection against heat styling
- Lightweight formulas that won't weigh hair down
- Sustainable ingredients and packaging
Whether your hair has been lightened, coloured, chemically treated, or simply feels stressed from everyday styling, NOUNOU helps restore the look and feel of healthier hair.
Sustainable Haircare That Delivers Results
The new Essential Haircare collection showcases Davines' continued focus on sustainability. From regenerative ingredients to recyclable packaging, every element has been carefully considered to reduce environmental impact while maintaining professional performance.
It's one of the many reasons why Davines remains a favourite
Discover the New NOUNOU Collection
Whether you choose the shampoo, conditioner, hair mask, or the new NOUNOU Oil, the updated range offers everything damaged hair needs to look healthier, feel stronger, and shine brighter.
Not sure which products are right for your hair? Our team can help create a personalised Davines routine to keep your hair looking its absolute best between appointments.
