If you’ve recently noticed changes to the Davines LOVE SMOOTHING range — from the fragrance to the formulas and new styling products — there’s a reason behind it.
Davines has refreshed the LOVE SMOOTHING collection to create an even more effective, modern, and sustainable approach to frizz control and smooth haircare.
Designed specifically for frizzy, unruly, or coarse hair, the updated LOVE SMOOTHING range focuses on improving softness, shine, manageability, and humidity protection while still keeping the hair lightweight and natural-looking.
One of the biggest updates is the introduction of certified regenerative Apple Pulp extract within the formulas. This ingredient was chosen for its nourishing and smoothing benefits while supporting regenerative agriculture practices that help protect soil health and biodiversity.
The updated formulas are designed to leave the hair smoother and softer without the heavy feeling some smoothing products can create. They also help improve long-lasting frizz control during humid weather, making the collection ideal for everyday use and summer haircare routines.
Davines has also introduced new additions to the range, including:
LOVE SMOOTHING Lightweight Milk
A lightweight leave-in spray designed to smooth frizz, improve softness, and help protect the hair against humidity while keeping movement and volume in the hair.
LOVE SMOOTHING Serum
A smoothing finishing serum that helps reduce flyaways, seal the cuticle, and add glossy shine without weighing the hair down.
Alongside the formula updates, the LOVE SMOOTHING range now features a refreshed fragrance designed to feel cleaner, softer, and more modern while still maintaining the luxurious salon experience Davines is known for.
Sustainability continues to be a huge focus for the brand. The updated packaging uses recycled materials, responsibly sourced ingredients, and formulas created with high percentages of natural-origin biodegradable ingredients. Davines also continues to invest in renewable energy production and regenerative farming initiatives throughout Italy.
The result is a collection that not only helps fight frizz and smooth the hair beautifully but also aligns with a more conscious and sustainable approach to professional haircare.
Discover the updated Davines LOVE SMOOTHING range now at We Do Hair and Beauty.
