If you've recently tried the new Davines LOVE CURL range, you may have noticed something different the moment you opened the bottle—the fragrance.
As part of the exciting relaunch of the Davines Essential Haircare collection, LOVE CURL has been given a completely new scent to complement its innovative formulas and Certified Regenerative Organic™ ingredients. The result is a fragrance that feels fresh, modern, and luxurious, making every wash feel like a salon experience.
A Fresh New Signature Fragrance
The new LOVE CURL fragrance has been carefully created to reflect the vibrant, natural beauty of curly hair.
It opens with the fresh, juicy notes of fig, lime, and grapefruit, creating a bright and uplifting first impression. Delicate floral notes add softness and elegance, while a warm base of musk and ambergris gives the fragrance depth, leaving a clean, sophisticated scent that lingers beautifully on the hair.
It's fresh without being overpowering, making it perfect for everyday use.
Why Has Davines Changed the Fragrance?
The fragrance update is part of a complete redesign of the LOVE CURL range.
Davines wanted to create a collection that not only delivers exceptional performance for curls but also offers a more luxurious sensory experience from the moment you step into the shower.
Every wash is designed to feel like a moment of self-care, combining beautiful textures, professional results, and an elegant fragrance you'll look forward to using every day.
It's Not Just the Fragrance That's New
Alongside the beautiful new scent, the formulas have also been completely updated.
At the heart of the collection is Certified Regenerative Organic™ Baobab Pulp Extract, a naturally nourishing ingredient rich in carbohydrates that help lock moisture into the hair. This supports healthier-looking curls while helping to improve softness, elasticity, and definition.
When used as part of the complete LOVE CURL routine, the collection provides:
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Up to *11 times more hydrated hair"
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Up to *72 hours of anti-frizz protection"
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Softer, shinier, more defined curls
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Improved elasticity and manageability
The result is curls that feel lightweight, hydrated, and beautifully bouncy.
Beautiful Hair, Responsibly Made
The new LOVE CURL collection also reflects Davines' ongoing commitment to sustainability.
Featuring Certified Regenerative Organic™ Baobab Pulp Extract, the range supports farming practices that help regenerate soil, encourage biodiversity, and protect natural ecosystems. Combined with high percentages of naturally derived and biodegradable ingredients, the collection delivers professional performance while making more conscious choices for the planet.
Why We Love the New LOVE CURL Range
At We Do Hair and Beauty, we love that Davines hasn't simply updated the packaging—they've reimagined the entire experience.
From the fresh fragrance of fig, lime, grapefruit, delicate florals, musk, and ambergris, to the advanced curl-care formulas and regenerative ingredients, every detail has been thoughtfully designed to help curls look and feel their absolute best.
If you've been wondering why your new LOVE CURL products smell different, now you know. It's all part of a new generation of professional curl care that's every bit as beautiful to use as it is effective.
Discover the newly reformulated Davines LOVE CURL collection at We Do Hair and Beauty and experience the difference for yourself.
*Based on instrumental tests using the complete Davines LOVE CURL routine compared with untreated hair.
