Available at We Do Hair & Beauty

Curly hair deserves products that are gentle, nourishing, and made with intention. The Love Curl range goes beyond standard curl care — it’s crafted using Slow Food–certified ingredients that protect biodiversity, support local growers, and deliver deeply effective, natural nourishment for wavy, curly, and coily hair.

If your curls are dry, frizzy, or lacking definition, this range offers hydration and softness powered by high-quality, responsibly sourced ingredients.

What Is the Slow Food Philosophy and Why Does It Matter in Haircare?

The Slow Food movement focuses on good, clean, and fair ingredients:

• Good: Full of natural nutritional benefits

• Clean: Free from harmful or unnecessary chemicals

• Fair: Grown and harvested in ethical, sustainable ways

When used in haircare, Slow Food–certified ingredients ensure that what you apply to your hair:

• supports small-scale farmers

• reduces environmental impact

• is rich in nutrients your curls actually need

• avoids harsh or unnecessary additives

This approach aligns perfectly with the Love Curl range: products created with care, conscience, and real curl science.

The Star Ingredient: Noto Almond Extract (Slow Food Presidia)

One of the key ingredients in the Love Curl Shampoo and Conditioner is the Noto Almond, cultivated using traditional farming methods in Sicily.

Why it’s so beneficial for curls:

Rich in moisture-loving nutrients

Noto Almond is naturally high in proteins, fats, and vitamins that help hydrate curls.

Softens and smooths the hair cuticle

Perfect for reducing frizz and promoting natural shine.

Strengthens the hair from root to tip

Its nutrient profile supports elasticity, making curls more resilient.

Ethical and sustainable

The Slow Food Presidia project protects this ingredient from extinction and supports the farmers who grow it.

Love Curl is more than product — it’s part of a wider mission to protect biodiversity and celebrate natural, high-quality ingredients.

Why Slow Food Ingredients Are Ideal for Curly Hair

Curly hair needs moisture, nourishment, and gentle care.
Slow Food ingredients deliver this naturally:

• no harsh stripping agents

• deeply moisturising properties

• soothing benefits for dry or fragile curls

• more controlled frizz

• long-lasting softness

The combination of science-backed formulas and responsibly sourced ingredients makes Love Curl perfect for clients who want performance without compromising on sustainability.

Benefits of the Love Curl Range

1. Intense Hydration Without Weight

Perfect for curls that need moisture but want to stay bouncy.

2. Enhanced Curl Definition

Supports the hair’s natural pattern for more shape and movement.

3. Frizz Reduction

Smoother cuticles mean smoother curls.

4. Improved Elasticity and Strength

Noto Almond extract helps prevent snapping and dryness.

5. Gentle Cleansing + Nourishing Conditioning

A balanced, everyday routine that keeps curls fresh, soft, and healthy.

The Love Curl Routine

Step 1: Love Curl Shampoo

A gentle cleanse that hydrates instead of stripping. Perfect for curls that tangle or dry out easily.

Step 2: Love Curl Conditioner

A nourishing formula that adds body, softness, and definition while remaining lightweight.

Use together for the best results — they’re designed to complement each other and maximise hydration.

Why Shop Love Curl at We Do Hair & Beauty?

• Salon-trusted curl products

• High-quality, authentic stock

• Fast shipping

• Expert advice always available

• Ethical products recommended by professionals

• Support for sustainable beauty practices

We’re committed to offering products that transform hair while supporting responsible, eco-conscious production.