If your hair feels dry, dull or brittle, it’s probably craving genuine moisture. The Wella System Professional Hydraterange, now available at We Do Hair & Beauty, is formulated to give your hair true hydration — not just a temporary coating of shine.
The Truth About Silicone Build-Up and “Silicone Swell”
Many high-street shampoos and conditioners rely on heavy silicones to make the hair feel smooth. While they give instant slip and gloss, that effect is only cosmetic.
Over time, silicones form a barrier around the hair shaft that traps residue and prevents moisture from getting in. This causes a problem known as silicone swell — where the hair fibre expands unevenly, becoming rough, dull and prone to breakage. It can even stop salon treatments and colours from penetrating properly, leading to patchy or fading results.
If you’ve ever wondered why your hair looks great right after washing but quickly feels dry again, silicone build-up is usually the reason.
Why System Professional Hydrate Is Different
System Professional Hydrate is a professional range designed to deliver real moisture — not just surface shine. Each product uses the Formamoist Complex, a lightweight blend of hydrating ingredients that penetrate deep into the hair to restore softness and flexibility without heaviness.
Key Active Ingredients
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Glycerin: Attracts and binds water to the hair for lasting hydration.
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DL-Panthenol (Pro-Vitamin B5): Smooths the cuticle and strengthens the hair fibre.
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Glucose & Fructose: Work together to maintain the hair’s natural moisture balance.
These ingredients ensure your hair feels hydrated, manageable and smooth, without any waxy or coated texture.
The System Professional Hydrate Routine
1. Hydrate Shampoo – Gently cleanses and rebalances moisture without stripping natural oils.
2. Hydrate Conditioner – Smooths and detangles, leaving hair silky and soft.
3. Hydrate Mask – A deeper weekly treatment that restores elasticity and shine.
For personalised results, our stylists at The Boss Studio can carry out a System Professional EnergyCode consultation, matching you with the exact Hydrate products your hair needs.
Why Buy from We Do Hair & Beauty
When you shop with We Do Hair & Beauty, you can trust that you’re purchasing authentic, salon-approved products. Our team are trained in professional haircare science and only recommend ranges we use ourselves in the salon.
Buying professional products online with us means:
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Guaranteed genuine Wella System Professional stock
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Expert support and advice from our team
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Long-lasting, salon-quality results at home
Invest in Healthy Hair
True hydration doesn’t come from supermarket shampoo — it comes from professional formulas that treat the hair from the inside out. Say goodbye to silicone swell and hello to smooth, hydrated, manageable hair with System Professional Hydrate.
Shop the Hydrate collection now and experience lasting moisture and shine backed by salon science.
