Davines ALCHEMIC Tobacco Shampoo
£21.00
Davines ALCHEMIC Tobacco Shampoo is a colour-enhancing shampoo designed to intensify and illuminate medium-to-light brown hair tones. Suitable for both natural and colour-treated hair, it gently cleanses while refreshing lighter brunette shades and helping to maintain rich, even colour between salon visits.
Formulated with direct pigments and naturally derived surfactants, this shampoo enhances tone without stripping the hair, leaving it clean, soft and luminous.
Benefits
✔ Enhances medium-to-light brown hair tones✔ Helps maintain colour vibrancy between salon visits✔ Leaves hair clean, soft and shiny✔ Gentle, colour-safe cleansing✔ Free from sulphates, silicones and parabens✔ Made with 100% naturally derived surfactants
How to Use
Apply to wet hair and gently massage through the scalp and lengths.Rinse thoroughly.Repeat if necessary.
For best results, follow with ALCHEMIC Tobacco Conditioner.
Ingredients
Aqua / Water / Eau, Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Panthenol, Sodium Cocoyl Glycinate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Benzyl Alcohol, Sodium Chloride, Parfum / Fragrance, Polysorbate 20, Polyester-37, Sodium Benzoate, Sodium PCA, Polyquaternium-10, Trisodium Ethylenediamine Disuccinate, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Basic Brown 17.
Olaplex No.4C Bond Maintenance Clarifying Shampoo 250ml
£26.00
£28.00
Professional clarifying shampoo that cleans deeply without compromising hair health
Olaplex No.4C Bond Maintenance Clarifying Shampoo is a sulphate-free, pH-balanced clarifying shampoo designed to remove damaging build-up while maintaining hair strength, softness and colour clarity.
Unlike traditional clarifying shampoos that can leave hair dry or stripped, No.4C uses Olaplex’s patented bond-building technology to cleanse deeply without disrupting the hair’s internal structure. The result is hair that feels clean, light and refreshed — never squeaky or brittle.
Ideal for all hair types, this professional formula restores shine, improves colour vibrancy and prepares hair to receive treatments more effectively.
Why professionals recommend Olaplex No.4C
Removes build-up from hard water minerals, chlorine, pollution and styling products
Clarifies without stripping or drying the hair
Enhances colour clarity, shine and brightness
Leaves hair soft, manageable and refreshed
Suitable for all hair types and textures, including coloured and blonde hair
How it works
Olaplex No.4C uses a broad-spectrum clarifying system combined with Bis-Aminopropyl Diglycol Dimaleate, Olaplex’s patented bond-building ingredient. This helps maintain hair strength while impurities are lifted away, making it ideal for regular use within a professional haircare routine.
Clarifying the hair allows conditioners and treatments to perform better — especially repair and bond-building products.
How to use
Apply to wet hair, focusing on the scalp and working through to the ends.Lather well and leave on for up to 5 minutes.Rinse thoroughly.
Use once weekly (or as needed) in place of your regular shampoo.
For best results, follow with Olaplex No.5 Bond Maintenance Conditioner or Olaplex No.8 Bond Intense Moisture Mask.
Suitable for
All hair types and textures
Hair affected by hard water or product build-up
Dull, weighed-down or lifeless hair
Coloured, blonde or chemically treated hair
Professional tip
If your hair isn’t responding to treatments or feels coated, a clarifying step like No.4C can make a noticeable difference. Clarifying regularly helps reset the hair and improves the effectiveness of repair and moisture routines.
Ingredients
Water (Aqua/Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Glutamate, Coco-Betaine, Disodium Laureth Sulfosuccinate, Acrylates Copolymer, Cocamidopropyl Betaine, Cocamidopropylamine Oxide, Sodium Methyl Oleoyl Taurate, Decyl Glucoside, Bis-Aminopropyl Diglycol Dimaleate, Sodium Lauryl Sulfoacetate, Phenoxyethanol, Coco-Glucoside, Lauryl Glucoside, Chlorphenesin, Panthenol, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Sodium Benzoate, Polyquaternium-11, Benzoic Acid, Sodium PCA, Pentasodium Triphosphate, Sodium Lactate, Arginine, Aspartic Acid, PCA, Citric Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Fragrance (Parfum), Citral, Hexyl Cinnamal, Limonene.
When Should I Use a Clarifying Shampoo? (Professional FAQ)
Q: What is a clarifying shampoo used for?A: A clarifying shampoo is designed to remove build-up from hard water minerals, chlorine, pollution and styling products that regular shampoos may not fully remove. It helps reset the hair and scalp so treatments and conditioners can work more effectively.
Q: How often should I use a clarifying shampoo?A: Most professionals recommend using a clarifying shampoo once weekly or every 1–2 weeks, depending on your hair type, water quality and product use. Over-clarifying can dry the hair, so balance is key.
Q: Who benefits most from using a clarifying shampoo?A: Clarifying shampoos are especially helpful if:
Hair feels coated, heavy or dull
Products no longer seem to work
You live in a hard water area
You use styling products frequently
Blonde or coloured hair looks flat or brassy
Q: Will a clarifying shampoo dry out my hair?A: Traditional clarifying shampoos can be drying if overused. Professional formulas like Olaplex No.4C are designed to clarify without stripping, helping maintain softness and hair strength when used as directed.
Q: Can I use a clarifying shampoo on coloured or blonde hair?A: Yes — when used correctly. A gentle, bond-supporting clarifying shampoo helps restore colour clarity and shine without compromising hair health. Always follow with a conditioner or treatment.
Q: Should I use a clarifying shampoo before treatments?A: Yes. Clarifying before treatments can significantly improve results by removing build-up that blocks products from penetrating the hair properly.
Q: What should I use after a clarifying shampoo?A: Professionals always follow with a conditioner or treatment, such as:
Olaplex No.5 Bond Maintenance Conditioner
Olaplex No.8 Bond Intense Moisture MaskThis restores moisture and supports hair strength after cleansing.
Q: How do I know if I need to clarify my hair?A: If your hair feels dull, heavy, coated or isn’t responding to your usual products, it’s often a sign that a clarifying step is needed.
Q: I’m repairing damaged hair — should I still clarify?A: Yes, but carefully. Clarifying occasionally helps remove build-up so repair products can work more effectively. Balance clarifying with strengthening and moisture-restoring care.
Clarifying isn’t about stripping hair — it’s about giving your products a clean foundation to work on.
Used correctly, a reset step can be the difference between hair that stays stuck — and hair that finally starts to improve.
👉 Want to go deeper?
Read Why Your Hair Isn’t Improving (Even with Salon Products)or Repair vs Moisture: Why Hair Needs More Than Hydration.
Clarifying Shampoo vs Repair Shampoo: What’s the Difference?
Concern
Clarifying Shampoo
Repair Shampoo
Main purpose
Removes build-up & residue
Strengthens damaged hair
Works on
Surface of hair & scalp
Inside the hair fibre
Best for
Dull, coated, heavy hair
Weak, breaking, damaged hair
Frequency
Weekly or every 1–2 weeks
Regular use
Example
Olaplex No.4C
Olaplex No.4 / SP Repair Shampoo
Use together?
✅ Yes — reset first
✅ Then repair
Olaplex Best Sellers
£76.00
£84.00
Suitable for over-processed hair, Dry Hair, Bleached Hair, and Coloured Hair. It is Vegan, Sulphate Free
No.3 Hair Perfector (100ml)
An at-home bond builder that utilises the same active ingredient found in all professional Olaplex products. Suitable for all hair types, the innovative formula works on a molecular level to revitalise and regenerate dry, damaged strands that have been broken due to chemical, thermal and mechanical effects. Ideal for weekly use in between salon services to maintain strong, healthy-looking hair.
No.4 Bond Maintenance™ Shampoo (250ml)
A resilience-boosting hair cleanser formulated with Olaplex’s patented technology that finds and re-links broken disulphide bonds in the hair, repairing damage while strengthening the hair structure. Helping to increase moisture levels for improved elasticity, the nourishing shampoo preserves the quality and longevity of colour to prevent fading and oxidisation whilst gently removing the build-up of dirt, excess oils and hair products to leave your hair clean, silky soft and glossy.
No.5 Bond Maintenance™ Conditioner (250ml)
A rehydrating and bond-repairing treatment is also formulated with the same patented technology as the shampoo. Ideal for those with coloured or damaged hair types thanks to its colour-preserving properties, it provides a burst of much-needed hydration for a glossy shine. Effectively detangling and helping to make tresses more manageable, the silky-textured fluid hydrates and strengthens, while working to repair the damage caused by colouring and styling. Locks are left smoother, glossier and much healthier.
Ingredients
No.3: Water (Aqua), Bis-Aminopropyl Diglycol Dimaleate, Propylene Gly col, Cetearyl Alcohol, Behentrimonium M ethosulfate, Cetyl Alcohol, Phenoxyethanol, Glycerin, Hydroxyethyl Ethylcellulose, Stearamidopropyl Dimethylamine, Quaternium-91, Sodium Benzoate, Cetrimonium Meth osulfate, Cetrimonium Chloride, Fragrance (Parfum), P oly quaternium-37, Tetrasodium EDTA, Butylphenyl Methylpropional, E tidronic Acid, A scorbic Acid, Phytantr iol, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Tocopheryl Ace tate, Aloe B arbadensis Leaf Juice, Panthenol, Simmondsia Chinensis (Jojoba) Seed Oil, Citric Acid, Potassium Sorbate.
No.4: Water, Cetearyl Alcohol, PPG-3 Benzyl Ether Myristate, Caprylic/Capric Triglyceride, Cetyl Alcohol,Octyldodecyl Ricinoleate, Quaternium-91, Cetrimonium Chloride, Divinyldimethicone/Dimethicone Copolymer, Behentrimonium Chloride, Glycerin, Cetyl Esters, Isododecane, Bis-Aminopropyl Diglycol Dimaleate, Fragrance, Panthenol, Phospholipids, Dimethicone PEG-7 Isostearate, Pseudozyma Epicola/Argania Spinosa Kernel Oil Ferment Filtrate, Pseudozyma Epicola/Camellia Sinensis Seed Oil Ferment Extract Filtrate, Tocopheryl Linoleate/Oleate, Quaternium-95, Propanediol, Punica Granatum Extract, Morinda Citrifolia Fruit Extract, PEG-8, Euterpe Oleracea Fruit Extract, Camellia Sinensis Seed Oil, Crambe Abyssinica Seed Oil, Hydroxypropyl Cyclodextrin, Persea Gratissima (Avocado) Oil, Vitis Vinifera (Grape) Seed Oil, Disodium EDTA, Polysilicone-15, C11-15 Pareth-7, Hydroxypropyl Guar, Glycine Soja (Soybean) Oil, PEG-45M, PEG-7 Amodimethicone, Amodimethicone, C12-13 Pareth-23, C12-13 Pareth-3, Laureth-9, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, PEG-4, Phenoxyethanol, Hexyl Cinnamal.
No.5: Water, Cetearyl Alcohol, PPG-3 Benzyl Ether Myristate, Caprylic/Capric Triglyceride, Cetyl Alcohol,Octyldodecyl Ricinoleate, Quaternium-91, Cetrimonium Chloride, Divinyldimethicone/Dimethicone Copolymer, Behentrimonium Chloride, Glycerin, Cetyl Esters, Isododecane, Bis-Aminopropyl Diglycol Dimaleate, Fragrance, Panthenol, Phospholipids, Dimethicone PEG-7 Isostearate, Pseudozyma Epicola/Argania Spinosa Kernel Oil Ferment Filtrate, Pseudozyma Epicola/Camellia Sinensis Seed Oil Ferment Extract Filtrate, Tocopheryl Linoleate/Oleate, Quaternium-95, Propanediol, Punica Granatum Extract, Morinda Citrifolia Fruit Extract, PEG-8, Euterpe Oleracea Fruit Extract, Camellia Sinensis Seed Oil, Crambe Abyssinica Seed Oil, Hydroxypropyl Cyclodextrin, Persea Gratissima (Avocado) Oil, Vitis Vinifera (Grape) Seed Oil, Disodium EDTA, Polysilicone-15, C11-15 Pareth-7, Hydroxypropyl Guar, Glycine Soja (Soybean) Oil, PEG-45M, PEG-7 Amodimethicone, Amodimethicone, C12-13 Pareth-23, C12-13 Pareth-3, Laureth-9, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, PEG-4, Phenoxyethanol, Hexyl Cinnamal.
DEDE Shampoo Bar – Gentle Daily Cleansing for All Hair Types | Eco-Friendly Solid Shampoo
£15.00
Experience clean, soft and naturally radiant hair with the DEDE Shampoo Bar, a gentle solid shampoo bar designed for daily use and suitable for all hair types. This eco-friendly shampoo bar transforms into a rich, creamy lather, delivering exceptional softness, shine, and silky smooth texture without weighing the hair down.
Enriched with Red Celery Extract from Slow Food Presidia, the DEDE Shampoo Bar offers delicate yet effective cleansing while respecting the hair and scalp. Ideal for those seeking a sustainable haircare option, it comes wrapped in 100% FSC-certified recyclable paper, making it perfect for practical use at home or on the go.
Key Benefits
🌿 Gentle daily cleansing suitable for all hair types
🌱 Eco-friendly solid shampoo bar with 97.1% biodegradable ingredients
✨ Leaves hair soft, shiny, smooth and manageable
🥬 Enriched with natural Red Celery Extract
🌍 CO₂-offset production (excluding use phase)
✔️ Dermatologically tested for scalp and skin safety
♻️ Practical, lightweight, and easy to transport
How to Use
Wet the shampoo bar and rub between hands to create a creamy lather.
Apply the foam directly to wet hair and massage into the scalp.
Rinse thoroughly and repeat if desired.
Follow with your favourite conditioner for best results.
In case of eye contact, rinse immediately and thoroughly.
Ingredients
SODIUM COCOYL ISETHIONATE, HYDROGENATED VEGETABLE OIL, AQUA / WATER / EAU, POLYGLYCERYL-4 LAURATE, SODIUM C14-16 OLEFIN SULFONATE, GLYCERIN, BRASSICAMIDOPROPYL DIMETHYLAMINE, PARFUM / FRAGRANCE, CETRIMONIUM CHLORIDE, COCAMIDOPROPYL BETAINE, CITRIC ACID, HELIANTHUS ANNUUS SEED OIL / HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, BENZYL SALICYLATE, SODIUM XYLENESULFONATE, TETRASODIUM GLUTAMATE DIACETATE, LINALOOL, APIUM GRAVEOLENS EXTRACT / APIUM GRAVEOLENS (CELERY) EXTRACT, CITRONELLOL, SODIUM CHLORIDE, HEXYL CINNAMAL, HYDROXYCITRONELLAL, TOCOPHEROL.
Paul Mitchell Shampoo Three
from £17.00
Deep-cleansing shampoo for removing chlorine, minerals and build-up
Paul Mitchell Shampoo Three is a powerful deep-cleansing shampoo designed to remove dulling build-up caused by chlorine, iron, minerals and hard water. Ideal for swimmers and anyone exposed to mineral-heavy water, this professional formula restores hair clarity, strength and shine.
Using advanced deep cleansers, Shampoo Three helps strip away impurities that can leave hair feeling dry, discoloured or weighed down. With regular use, it also helps strengthen strands and minimise future build-up, keeping hair fresh, vibrant and manageable.
It’s especially effective at helping prevent swimmers’ “chlorine green”, making it a must-have for blonde, highlighted and colour-treated hair exposed to pools.
Why professionals recommend Shampoo Three
Removes chlorine, iron and mineral build-up
Helps prevent swimmers’ “chlorine green”
Restores shine and clarity to dull hair
Strengthens hair and improves resilience
Ideal for swimmers and hard water areas
Helps minimise future build-up
How it works
Deep-cleansing agents remove chlorine, minerals and residue
Helps detoxify hair affected by pools and hard water
Supports stronger, healthier-looking strands
How to use
Apply to wet hair and massage into the scalp and lengths.Rinse thoroughly and repeat if necessary.
✔ Use once weekly or as needed✔ Follow with a nourishing conditioner or treatment
Suitable for
Swimmers
Hair exposed to chlorine or pool water
Hair affected by hard water or mineral build-up
Blonde, highlighted or colour-treated hair
Hair that feels dull, coated or weighed down
Professional tip
Shampoo Three is a treatment cleanser, not an everyday shampoo. Always follow with a conditioner or mask to restore moisture after clarifying.
System Professional Volumise Shampoo
from £20.25
£22.50
Suitable For- Fine Hair Lacking Volume
Transform limp, lifeless locks with the System Professional Volumize Shampoo; a weightless formula developed to cleanse and energise weak or fine hair types.
Fortified with the brand's innovative EnergyCode™ Complex, the shampoo gently eliminates impurities, whilst delivering hydration deep into hair fibres to leave hair strong, healthy and moisturised. Adds body and bounce to flat hair for voluminous, luscious locks after every use.
Paul Mitchell Platinum Blonde Shampoo
£16.50
Toning shampoo to brighten blonde, grey and white hair
Paul Mitchell Platinum Blonde Shampoo™ is a colour-enhancing toning shampoo designed to banish brassiness and cool yellow tones in blonde, bleached, grey and white hair. Ideal for both natural and colour-treated blondes, this professional formula helps maintain a brighter, cleaner-looking tone while keeping hair soft and shiny.
Using violet pigments, Platinum Blonde Shampoo neutralises unwanted warmth while gently cleansing the hair. Conditioning ingredients soften strands and enhance shine, preventing the dryness often associated with purple shampoos.
Perfect for maintaining cool blonde tones between salon visits, this shampoo keeps hair looking fresh, bright and polished.
Why professionals recommend Platinum Blonde Shampoo™
Neutralises brassy and yellow tones
Brightens blonde, bleached, grey and white hair
Softens hair while toning
Enhances shine and clarity
Suitable for natural and colour-treated blondes
Helps maintain a cool, salon-fresh finish
How it works
Violet pigments counteract yellow and brassy tones
Gentle cleansing agents cleanse without stripping
Conditioning ingredients help soften hair and add shine
How to use
Apply to wet hair and massage evenly through the hair.Leave on for 1–3 minutes, depending on the level of toning required.Rinse thoroughly.
✔ Use 1–2 times per week or as needed✔ Follow with a nourishing or colour-protecting conditioner
Suitable for
Blonde or bleached hair
Grey or white hair
Hair prone to brassiness or yellow tones
Colour-treated blondes
Anyone wanting cooler, brighter hair
Professional tip
Do not overuse toning shampoos. Alternate with a gentle or colour-protecting shampoo to keep hair healthy, soft and shiny.
HOW IT WORKSViolet-tinted, colour-enhancing formula brings out the best in blonde, white and silver hair.ADDED BONUSConditioning ingredients and extracts hydrate hair and intensify shine.SIZE - 300ML
System Professional Repair Shampoo 250ml
£24.50
Professional shampoo for dry, damaged and chemically treated hair
When hair is weakened by colour, bleach or heat, it needs more than cleansing — it needs targeted repair from the very first step.
System Professional Repair Shampoo is a gentle yet effective professional cleanser designed to strengthen, soften and restore damaged hair without stripping or over-drying.
Used in salons, this shampoo works to cleanse while supporting the hair’s internal structure, helping to reduce breakage, smooth the cuticle and improve manageability with every wash.
Why professionals recommend it
Gently cleanses without over-drying damaged hair
Helps repair and strengthen weakened hair fibres
Smooths the cuticle to reduce frizz and visible split ends
Supports a healthy pH balance for hair and scalp
Suitable for daily use on dry, damaged or over-processed hair
How it works
Formulated with Hydrolysed Keratin, this shampoo helps reinforce weakened hair structure, while Wheat Germ Oilnourishes and softens dry, damaged lengths. The balanced cleansing system removes impurities without compromising hair health, making it ideal for hair that requires ongoing repair.
With continued use, hair feels smoother, stronger and more resilient — and better prepared to absorb conditioning and treatment products.
How to use
Apply to damp hair and massage into a rich lather.
Rinse thoroughly.
For best results, follow with System Professional Repair Conditioner and incorporate a weekly repair or bond-building treatment.
Suitable for
Dry hair
Damaged hair
Bleached or chemically treated hair
Weak or breakage-prone hair
Key ingredients
Hydrolysed Keratin, Wheat Germ Oil
Ingredients list
Aqua, Sodium Laureth Sulfate, PEG-3 Distearate, Cocamidopropyl Betaine, Sodium Chloride, Sodium Benzoate, Parfum, Methylparaben, Propylparaben, Polyquaternium-10, Polyquaternium-7, Citric Acid, Disodium EDTA, Sodium Hydroxide, Hydroxyisohexyl 3-Cyclohexene.
Professional tip
Repair starts with cleansing. Using a repair-focused shampoo helps prevent further damage while preparing hair for conditioners and treatments that strengthen and restore hair over time.
System Professional Smoothen Shampoo
from £26.00
Suitable for- Dry, Course, Unruly Hair
Achieve sleek, salon-style locks with the System Professional Smoothen Shampoo; a lightweight formula that works to cleanse and detangle curly, unruly hair. Fortified with the brand's EnergyCode™ Complex, the shampoo eliminates impurities without affecting the hair's natural pH balance, whilst taming rebellious strands from root to tip for a smooth, frizz-free finish. Hair is calm, manageable and more responsive to styling.
Davines ALCHEMIC Chocolate Shampoo | Colour-Enhancing Cleanser
£23.00
Want to enhance and maintain rich dark brown or black hair tones?
Davines ALCHEMIC Chocolate Shampoo is a gentle, colour-enhancing cleanser designed for natural or colour-treated dark brown and black hair. It refreshes tone, boosts shine and helps maintain colour vibrancy while delicately cleansing the hair.
✔ Enhances and intensifies dark brown & black tones✔ Helps maintain colour between salon visits✔ Leaves hair soft, shiny and refreshed✔ Gentle cleansing with direct pigments✔ Free from sulphates, silicones and parabens
Best For
• Dark brown or black hair• Natural or colour-treated hair• Fading brunette colour• Hair lacking depth or shine• Regular colour maintenance
Davines ALCHEMIC Chocolate Shampoo is a colour-enhancing shampoo formulated to gently cleanse while intensifying and illuminating dark brown and black hair tones. Suitable for both natural and colour-treated hair, it helps refresh colour, enhance shine and maintain richness between salon appointments.
The innovative formula contains direct pigments, which deposit colour without the need for an activator, making it ideal for frequent use. Hair is left clean, soft and luminous, with colour that appears deeper and more vibrant after every wash.
Part of the Davines ALCHEMIC system, this shampoo works best when followed with Davines ALCHEMIC Chocolate Conditioner for optimal colour enhancement and nourishment.
Why We Love It
✔ Enhances and refreshes dark hair colour✔ Gently cleanses without stripping✔ Boosts shine and luminosity✔ Suitable for regular use✔ Ideal for maintaining brunette tones
How to Use
Apply to wet hair and gently massage into the scalp and lengths.Rinse thoroughly.Repeat if necessary.
Follow with ALCHEMIC Chocolate Conditioner for best results.
✨ Key Technology
Direct pigments – deposit colour without activators
Gentle cleansing agents – respect hair and scalp balance
Key Ingredients & Technology
Direct pigments – enhance and refresh dark brown and black tones without an activator
Panthenol (Pro-Vitamin B5) – helps moisturise and strengthen hair
Gentle cleansing surfactants – cleanse without stripping colour
Conditioning polymers – improve softness and manageability
✔ Free from sulphates, silicones & parabens
Full Ingredients List
Aqua / Water / Eau, Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Panthenol, Sodium Cocoyl Glycinate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Benzyl Alcohol, Sodium Chloride, Parfum / Fragrance, Polysorbate 20, Polyester-37, Sodium Benzoate, Sodium PCA, Polyquaternium-10, Trisodium Ethylenediamine Disuccinate, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Basic Brown 16, Basic Blue 99, Acid Violet 43, Basic Red 76, Basic Yellow 57, Basic Brown 17.
Ingredient lists may change. Always refer to the product packaging for the most up-to-date information.
System Professional LuxeBlonde Shampoo 1ltr | Hydrating Care for Radiant, Cool-Toned Blonde Hair
£36.00
System Professional LuxeBlonde Shampoo is a luxurious, high-performance moisturising shampoo created specifically to care for blonde, bleached, or highlighted hair. Whether your blonde is natural or salon-made, this advanced formula works to hydrate, smooth, and preserve your colour with every wash.
Infused with LipidCode™ Complex, this expert blend replenishes moisture, combats dryness, and improves manageability while supporting the hair’s natural structure. The result? Soft, luminous blonde hair with a refreshed, cool-toned finish and visible shine.
Why We Love Luxeblonde Shampoo
💜 Designed for blonde hair – natural, bleached, or highlighted
💧 Deep hydration – restores moisture to dry, processed strands
✨ Cool-tone enhancement – helps maintain clean, bright blonde
🌿 Improves manageability – tames unruly hair and enhances softness
🌍 Salon-sized 1L bottle – perfect for home or professional use
Key Technology: LipidCode™ Complex
This intelligent system replenishes hair’s essential lipids and reinforces its natural barrier, helping to repair the structure from root to tip while delivering deep hydration.
How to Use
Apply a generous amount to damp hair.
Massage gently into scalp and lengths.
Rinse thoroughly.
Repeat if necessary.
For best results, follow with System Professional LuxeBlonde Conditioner or Mask.
Who It’s For
✔ Blonde, bleached, or highlighted hair
✔ Dry, brittle, or chemically treated hair
✔ Anyone looking to hydrate, smooth, and brighten blonde hair
✔ Salon-quality care from the comfort of home
Ingredients
Aqua/Water/Eau, Cetyl Alcohol, Stearyl Alcohol, Oleth-5, Hydrogenated Ethylhexyl Olivate, Oleic Acid, Behentrimonium Chloride, Phenoxyethanol, Parfum/Fragrance, Sodium Benzoate, Isopropyl Alcohol, Citric Acid, Glyceryl Oleate, Carthamus Tinctorius (Safflower) Seed Oil, Caffeine, EDTA, Hydrogenated Olive Oil Unsaponifiables, Benzyl Salicylate, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Limonene, Histidine, Geraniol, Coumarin, Eugenol, Ext. Violet 2 (CI 60730), Lecithin, Tocopherol, Ascorbyl Palmitate, Hydrogenated Palm Glycerides Citrate.
System Professional Luxeblonde Revitalising Shampoo 250ml – Anti-Brass Purple Shampoo
£24.50
Suitable for: Blonde, highlighted, or lightened hair
The System Professional Luxeblonde Revitalising Shampoo is a gentle yet powerful cleanser that instantly refreshes blonde hair, neutralising unwanted brassy and yellow tones. Designed to protect and enhance blonde shades, this shampoo leaves hair soft, manageable, and radiant with a cool, luminous blonde finish.
Enriched with the LipidCode™ Complex and violet pigments, the formula removes impurities, build-up, and pollution while caring for the hair fibre. The result is healthier, shinier blonde hair with improved tone and vibrancy after every wash.
Key Benefits of Luxeblonde
✔️ Neutralises brassiness – violet pigments counteract yellow undertones for a cooler blonde.
✔️ Gentle cleansing – removes product build-up and environmental pollutants.
✔️ Softness & manageability – hair feels smooth, healthy, and revitalised.
✔️ Protective care – LipidCode™ Complex helps maintain hair structure and shine.
How to Use
Apply to damp hair.
Massage evenly into scalp and lengths.
Rinse thoroughly.
Use regularly for best tone-maintaining results.
Size: 250ml
✨ Available to buy online or Click & Collect.
Paul Mitchell Original Awapuhi Shampoo – 1000ml
£35.00
Deep Cleansing · Moisture Balance · Volume & Shine
Give your hair the ultimate cleansing and moisturising experience with Paul Mitchell Original Awapuhi Shampoo (1000ml). Specially designed for dry, coarse, and thick hair, this professional shampoo removes build-up and impurities while preventing moisture loss. The result? Hair that feels soft, manageable, and full of body.
Enriched with Hawaiian awapuhi extract, this vegan, cruelty-free formula balances moisture levels, protects against dryness, and enhances natural shine. It’s gluten-free, colour-safe, and PETA certified.
Key Benefits:
Rich cleansing with a luxurious lather
Prevents moisture loss with Hawaiian awapuhi
Adds body and fullness with special conditioning agents
Gluten-free, vegan, colour-safe
pH balanced (5.5) for optimal scalp and hair health
How to Use:
Apply a small amount to wet hair
Massage into a rich lather
Rinse thoroughly
Repeat if necessary
Key Ingredients:
Cocamide MEA & Cocamidopropyl Betaine – surfactants for rich lather and cleansing
Activated Botanical Moisture Blend – Hawaiian awapuhi for moisture balance
Activated Botanical Shine Blend – algae, chamomile, rosemary, aloe vera, jojoba for hydration and shine
PEG-14M – improves surface texture and manageability
Ingredients:
Water, Sodium Laureth Sulphate, Cocamide MEA, Cocamidopropyl Betaine, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, Hedychium Coronarium (White Ginger) Root Extract, PEG-12 Dimethicone, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Lawsonia Inermis (Henna) Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glycol Stearate, PEG-14M, Tetrasodium EDTA, Citric Acid, Sodium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Chloride, Magnesium Nitrate, Fragrance, Benzyl Alcohol, Benzyl Benzoate.
Davines ALCHEMIC Red Shampoo | Colour-Enhancing Care
£23.00
Want to keep red hair vibrant, glossy and fade-free?
Davines ALCHEMIC Red Shampoo is a gentle, colour-enhancing shampoo designed to maintain and intensify cool red tones in both natural and colour-treated hair. It refreshes vibrancy while delicately cleansing, leaving hair shiny, soft and full of life.
✔ Enhances and refreshes cool red tones✔ Helps maintain colour between salon visits✔ Leaves hair vibrant, shiny and protected✔ Gentle cleansing with direct pigments✔ Free from sulphates, silicones and parabens
Best For
• Natural or colour-treated red hair• Cool red tones needing refresh• Fading or dull red colour• Maintaining vibrancy between salon visits• Regular colour maintenance
✨ Davines ALCHEMIC Red Shampoo
Davines ALCHEMIC Red Shampoo is a colour-enhancing cleanser formulated to gently wash the hair while intensifying and illuminating cool red tones. Suitable for both natural and colour-treated hair, it helps keep red shades vibrant, protected and long-lasting.
The formula contains direct pigments, which deposit colour without the need for an activator, making it suitable for frequent use. With 100% naturally derived surfactants, it cleanses without stripping the hair, leaving it soft, manageable and visibly brighter.
For best results, use alongside ALCHEMIC Red Conditioner as part of a complete colour-maintenance routine.
Why We Love It
✔ Revives and maintains red hair colour✔ Enhances vibrancy and shine✔ Gentle, colour-safe cleansing✔ Suitable for regular use✔ Free from sulphates, silicones and parabens
How to Use
Apply to wet hair and gently massage into the scalp and lengths.Rinse thoroughly.Repeat if necessary.
Follow with ALCHEMIC Red Conditioner for optimal colour enhancement.
Key Technology
Direct pigments – refresh red tones without activators
Naturally derived surfactants – cleanse gently while respecting colour
Panthenol (Pro-Vitamin B5) – helps moisturise and strengthen hair
Ingredients
Aqua / Water / Eau, Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Panthenol, Sodium Cocoyl Glycinate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Benzyl Alcohol, Sodium Chloride, Parfum / Fragrance, Polysorbate 20, Polyester-37, Sodium Benzoate, Sodium PCA, Polyquaternium-10, Trisodium Ethylenediamine Disuccinate, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Basic Red 51.
Ingredient lists may change. Always refer to product packaging for the most up-to-date information.
Paul Mitchell Original Awapuhi Shampoo (300ml)
£16.00
Deep cleansing shampoo that restores moisture, body and shine
Paul Mitchell Original Awapuhi Shampoo is an iconic salon shampoo designed to deeply cleanse while protecting the hair’s natural moisture balance. Ideal for dry, coarse and thick hair, this luxurious formula removes product build-up and impurities without leaving hair feeling stripped or dry.
Infused with Hawaiian awapuhi extract, the shampoo helps restore moisture, improve manageability and enhance shine, leaving hair soft, smooth and full of body. Conditioning agents add light volume and fullness, making hair feel refreshed, healthy and revitalised.
Vegan, colour-safe and cruelty-free, this shampoo delivers professional results with an ethical approach to haircare.
Why professionals recommend Original Awapuhi Shampoo
Deeply cleanses without disrupting moisture balance
Removes product build-up and impurities
Helps retain moisture in dry, coarse or thick hair
Adds body, fullness and natural shine
pH balanced (5.5) for healthy hair and scalp
Vegan, cruelty-free, gluten-free and colour-safe
How it works
Hawaiian awapuhi extract helps balance moisture and soften hair
Botanical shine blend (algae, chamomile, rosemary, aloe vera and jojoba) hydrates and enhances shine
Conditioning agents improve texture, manageability and body
Gentle cleansers create a rich lather while effectively cleansing
How to use
Apply a small amount to wet hair.Massage into the scalp and lengths to create a rich lather.Rinse thoroughly and repeat if necessary.
✔ Suitable for regular use✔ Follow with a moisturising or smoothing conditioner for best results
Suitable for
Dry hair
Coarse or thick hair
Hair with product build-up
Hair needing moisture and shine
Colour-treated hair
Professional tip
This shampoo is ideal as a reset cleanse for dry or coarse hair that feels dull or coated. Follow with a nourishing conditioner or mask to lock in softness.
Key Ingredients
Cocamide MEA & Cocamidopropyl Betaine – provide rich cleansing and luxurious lather
Activated Botanical Moisture Blend – balances moisture to prevent dryness
Activated Botanical Shine Blend – algae, chamomile, rosemary, aloe vera and jojoba for hydration and shine
PEG-14M – improves texture and manageability
Ingredients
Water, Sodium Laureth Sulphate, Cocamide MEA, Cocamidopropyl Betaine, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, Hedychium Coronarium (White Ginger) Root Extract, PEG-12 Dimethicone, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Lawsonia Inermis (Henna) Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glycol Stearate, PEG-14M, Tetrasodium EDTA, Citric Acid, Sodium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Chloride, Magnesium Nitrate, Fragrance, Benzyl Alcohol, Benzyl Benzoate.