Toning shampoo to brighten blonde, grey and white hair
Paul Mitchell Platinum Blonde Shampoo™ is a colour-enhancing toning shampoo designed to banish brassiness and cool yellow tones in blonde, bleached, grey and white hair. Ideal for both natural and colour-treated blondes, this professional formula helps maintain a brighter, cleaner-looking tone while keeping hair soft and shiny.
Using violet pigments, Platinum Blonde Shampoo neutralises unwanted warmth while gently cleansing the hair. Conditioning ingredients soften strands and enhance shine, preventing the dryness often associated with purple shampoos.
Perfect for maintaining cool blonde tones between salon visits, this shampoo keeps hair looking fresh, bright and polished.
Why professionals recommend Platinum Blonde Shampoo™
-
Neutralises brassy and yellow tones
-
Brightens blonde, bleached, grey and white hair
-
Softens hair while toning
-
Enhances shine and clarity
-
Suitable for natural and colour-treated blondes
-
Helps maintain a cool, salon-fresh finish
How it works
-
Violet pigments counteract yellow and brassy tones
-
Gentle cleansing agents cleanse without stripping
-
Conditioning ingredients help soften hair and add shine
How to use
Apply to wet hair and massage evenly through the hair.
Leave on for 1–3 minutes, depending on the level of toning required.
Rinse thoroughly.
✔ Use 1–2 times per week or as needed
✔ Follow with a nourishing or colour-protecting conditioner
Suitable for
Professional tip
Do not overuse toning shampoos. Alternate with a gentle or colour-protecting shampoo to keep hair healthy, soft and shiny.
HOW IT WORKS
Violet-tinted, colour-enhancing formula brings out the best in blonde, white and silver hair.
ADDED BONUS
Conditioning ingredients and extracts hydrate hair and intensify shine.
SIZE - 300ML
