The Story of Davines Essential Haircare

Claire Needham on

Let us tell you a story of positive environmental impact and the protection of biodiversity. It's the story of Davines Essential Haircare, It takes care of your hair and the earth at the same time.

The Story of Davines Essential Haircare

Every Davines Essential Haircare product contains an active ingredient from an Italian Slow Food Presidium.

The Italian farmers that are passionate about growing these heirloom plants — such as the Fiaschetto Tomato from Brindisi and the Salina Caper — are actively helping to protect biodiversity. So let's celebrate these dedicated farmers by learning more about what they're doing.

Love Smoothing
The Minuta olive extract in LOVE/smoothing is harvested from the farm of Mr. Carmelo Messina in Ficarra, Messina, Italy as a part of Slow Food Presidium. Minuta olive extract is abundant in fatty acids and Vitamin E, which are extremely nourishing, softening and moisturising.
https://youtu.be/7EGnp7bB-p4

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Love Curl
The Noto almond extract in LOVE/curl is sourced from the farm of Mr. Assenza in Noto, Siracusa, Italy, as a part of Slow Food Presidia. These almonds are rich in proteins and vitamins, helping to elasticize and add volume to curly hair.
https://youtu.be/6ZbzYQQuj-s

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Nounou
The Fiaschetto tomato extract in NOUNOU comes from the farm of Mr. Mario di Latte in Serranova, di Carovigno, Brindisi as a part of Slow Food Presidia. Fiaschetto tomatoes are full of antioxidants and Vitamin C, which restore and invigorate hair. 
https://youtu.be/StkWqWdxY-c

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Momo
The Cartucciaru melon extract in MOMO was grown on the farm of Mrs. Francesca Simonte from Dattilo, Trapani, Italy, as a part of Slow Food Presidia. Cartucciaru melon is extremely hydrating, and contains Vitamins A and C, potassium, phosphorus and zinc.
https://youtu.be/NtY0p9izMeU
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Volu
The Caprauna turnip extract in VOLU was harvested from the farm of Mrs. Donatella Ferrais in Caprauna, Cuneo, Italy as part of Slow Food Presidia. Turnips are great sources of phosphorus, iron, calcium and vitamins A, B and C.

Minu
The Salina caper blossom extract in MINU comes from the farm of Mr. Salvatore D’Amico on Salina Island, Messina, Italy as a part of Slow Food Presidia. Salina capers are a good source of quercetin (a protective amino acid), as well as color-protecting polyphenols.
https://youtu.be/8FC_tsJhch4

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Solu
The sea salt in this cleanser was sourced from Mr. Culcasi’s salt pond in Paceo, Trapani, Italy, as a part of Slow Food Presidia.
https://youtu.be/k9BNTYZhXlA

Designed with Love by LMR Creative Ltd